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We are a wedding beauty company dedicated to serving a wide range of areas with our talented stylists & artists. Beheld also offers educational opportunities and hosts gatherings in our curated event space, Sanctuary.

Welcome to Beheld, we create beauty and hospitality experiences.

it all begins with

HAIRSTYLING SERVICES

HAIRSTYLING SERVICES

weddings

Secure the specialized expertise of the Beheld team for you & your bridal party on this once-in-a-lifetime day!

Editorial

An expert team for professional moments: headshots, branding shoots, & more

special occassions

We style for all occasions! Reach out to book your special day

AS SEEN IN…

& MANY MORE!

what we do

bridal

Wedding and special event hair and makeup services led by our founder, @hairbymaddiewoff, supported by a network of talented stylists and artists available across locations to serve a wide range of areas.

venue

An assortment of wedding reception decor

Sanctuary, our event space in downtown Lexington, serves as both a premier hospitality venue and the Beheld Franchise Support Center during the week. With its versatile design, it offers highly curated spaces for events, including a two-bedroom guest suite for accommodations.

learn

Refine skills locally with in-person education labs for everyday hair and makeup. Join our Beheld franchise for top-tier beauty and business education. Gain the skills and tools to master your craft and grow your business.