Hi, I’m Maddie Wofford, owner and lead stylist of Beheld, the standing namesake behind “Hair By Maddie Woff”. I am an entrepreneur and curator of beauty, in both craft and experience. When I am not immersed in weddings or business, you can find me with my husband and daughter, savoring everyday authentic moments in an outstanding community of friends and family. My M.O. is good food and drink, quality conversation, and dreams made reality.
maddie wofford
why beheld?
We’re enamored by that first moment a bride is beheld –
A revealing of who she has always been and who she is becoming.
Prevailing beauty and awaited beauty colliding in joyful anticipation.
A single glimpse that captures the transformative reality of a sacred day.
Our ambition is to reflect that moment back to our clients, that they would experience the significance of their beauty, the preeminence of preparation, and the revelation that comes with the lift of a veil.
beheld.
We prepare brides to be
WHAT WE DO
style with us
We are primarily a wedding hair styling company based in Lexington, Kentucky, with stylists planted regionally in the Louisville and Cincinnati areas. We pamper bridal parties by styling clients seeking excellent beauty services.
RESERVE YOUR DATE
stay with us
Experience the holistic beauty of Beheld in our luxurious, thoughtfully curated space, Sanctuary, for your ideal wedding weekend or sophisticated small event. Our modern venue & bnb in downtown Lexington is designed with multi-purpose functionality and hospitality in mind, so you can experience the fullness of the beauty of your moments.
VIEW THE SPACE
learn with us
Anyone and everyone can expand their beauty skills through Beheld’s educational hospitality. We offer hair labs with practical education for everyday looks, professional continuing education classes, and a digital subscription for full access to our ever-growing tutorial library.
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OUR TEAM
expertise
We cultivate education and community within our network to ensure consistently exceptional client experiences. Our stylists are uniquely committed to Beheld, and don’t contract elsewhere.
authenticity
Our team is composed of down-to-earth, professional women who care about connection and beauty without vanity. We hire for personality equivalent skills because we know the impact of a holistic experience, and how our stylists can cultivate that.
trustworthiness
The key to a memorable, stress-free experience is not only skill, but trust. We prioritize developing a team you can rely on to not only bring beauty, but peace and joy with them, to ensure an experience filled with ease and integrity.
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