We are a wedding beauty company dedicated to serving Lexington, Louisville, Cincinnati and beyond with our talented team of bridal hairstylists & makeup artists. Beheld also offers educational opportunities and hosts gatherings in our curated event space, Sanctuary in Lexington, Ky.
Welcome to Beheld Beauty Collective. we create beauty and hospitality experiences.
bridal
hair
wedding
makeup
it all begins with
BEAUTY
SERVICES
BEAUTY SERVICES
weddings
Secure the specialized bridal hair and makeup expertise of the Beheld team for you & your bridal party on this once-in-a-lifetime day!
Editorial
An expert team for professional moments: headshots, branding shoots, & more
special occassions
We style for all occasions! Reach out to book your special day
AS SEEN IN…
& MANY MORE!
hear from a
BEHELD
bride…
“The Beheld team ensured I felt beautiful all day and night, going absolutely above and beyond to make sure not only me, but all of my bridesmaids felt beautiful.”
Our Favorite Products
what we do
bridal
Wedding and special event hair and makeup services led by our founder, @hairbymaddiewoff, supported by a network of talented stylists and artists available across Lexington & Louisville locations to serve a wide range of areas across Central Kentucky and Ohio.
venue
Sanctuary, our event space in downtown Lexington, serves as both a premier hospitality venue and the Beheld Franchise Support Center during the week. With its versatile design, it offers highly curated spaces for events, including a two-bedroom guest suite for accommodations.
learn
Refine skills locally with in-person education labs for everyday hair and makeup. Join our Beheld franchise for top-tier beauty and business education. Gain the skills and tools to master your craft and grow your business.













