maddie wofford
maddie wofford
Maddie Wofford is the Founder and Master Stylist of Beheld, the standing namesake behind “Hair By Maddie Woff” which is now Beheld. Maddie’s journey from a long-time stylist to the founder of Beheld is a testament to her passion for beauty and entrepreneurship. What began with a simple request to assist with weddings quickly evolved into a thriving business. As an entrepreneur and curator of beauty, in both craft and experience, Maddie blended her mastery of styling with her drive to build a team, serve as a coach, and empower others to take what they love to the next level. Her M.O. is good food and drink, quality conversation, and dreams made reality.
why beheld?
We’re enamored by that first moment a bride is beheld –
A revealing of who she has always been and who she is becoming.
Prevailing beauty and awaited beauty colliding in joyful anticipation.
A single glimpse that captures the transformative reality of a sacred day.
Our ambition is to reflect that moment back to our clients, that they would experience the significance of their beauty, the preeminence of preparation, and the revelation that comes with the lift of a veil.
We prepare brides to be beheld.
OUR WHY’S
Proven Excellence: With 8+ years in business and 2,000+ bridal parties styled, we deliver unmatched expertise and flawless results.
Expert Team: Our professional and experienced stylists and artists offer diverse skills to match every style preference.
Reliable Emergency Backup: No last-minute worries! Our team can step in seamlessly for illnesses, emergencies, etc. giving you peace of mind. BEHELD has reinforcements that freelancers & small teams do not.
No Local Travel Fees: Serving locally Lexington, Louisville, and Cincinnati, and expanding territories through Beheld Beauty Collective franchise, we eliminate local travel fees for added convenience (when applicable).
Trend-Setters: Stay stylish with a team trained monthly by founder, Maddie Wofford, and educators on the latest trends.
Personalized Service: Enjoy tailored recommendations, custom timelines, and a stress-free getting-ready experience.
Fast & Flawless: With our exclusive Beheld team, we handle multiple appointments efficiently without sacrificing quality.
Ultimate Flexibility: Large groups or last-minute changes? We’ve got you covered—even if you want to switch team members after a trial.
Versatile Pricing: Choose from premium or competitive market-friendly packages, all managed by our professional team.
Timeless Investment: Two things you take with you beyond your wedding day: your captured memories by photo and how you feel in them. Trust BEHELD for lasting beauty.
what we do
style with us
We are a wedding beauty company with a team of talented stylists & artists available to serve a variety of regions. We specialize in pampering bridal parties and providing exceptional beauty services.
stay with us
stay with us
learn with us
Anyone and everyone can expand their beauty skills through Beheld’s educational hospitality. We offer local hair labs with practical education for everyday looks or professional & business continuing education via franchising with Beheld Beauty Collective.
Our Team
Expertise
We cultivate education and community within our network to uphold exceptional skills and client experiences. Our stylists & artists undergo specialized training and are fully dedicated to Beheld, working exclusively for our brand.
authenticity
Our team consists of genuine, professional women who value connection and beauty without vanity. We hire not just for skill but for character, understanding that a Beheld team member’s presence shapes the experience as much as their expertise.
trustworthiness
A stress-free, memorable experience depends not just on skill but on trust. Our team is dependable, adaptable, and attuned to your needs, bringing positive energy and professionalism to create an atmosphere of ease and integrity.
The beheld team curates style beyond trend, femininity beyond uniformity, and most of all, beauty beyond vanity.
